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Workplace

Eton is a warm and welcoming community. Many of our team members choose to stay for the long term, with some marking over 50 years of dedicated service. But the real secret to our success isn’t just the friendly atmosphere. Our organization is deeply rooted in empowerment, trust, and personal responsibility. We value our employees’ ability to make their own choices, challenge conventional methods, and set priorities. In combination with an exceptionally strong team spirit, this creates a dynamic culture with ample opportunities for personal and professional growth.

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Eton’s
Company
Values

One Eton

We work together and strive towards the same goals. We believe that diversity and inclusiveness make us stronger.

  • One company, one vision, same goals.
    We are one team. We are all colleagues, regardless of location and area, and we all work together. While we all have different parts to play, we know that all individual and team goals are steps towards our common goals. We all have the responsibility and opportunity to work towards Eton’s vision within our roles.
  • One planet.
    Respect for its people and future is a given, and a necessity for our business.
  • Equality, diversity and inclusiveness
    We will be open and welcoming, knowing that diversity, equality and different perspectives whether based on role, experience, religion or other beliefs, geography, gender, skin color, sexuality, disability, age or any other factor not only makes us better as a company but are necessary for Eton’s continued success in a changing world. The loss of one perspective is the loss of an opportunity.

Work Smart

We are dedicated to always finding better solutions. Every colleague is part of the journey towards more efficient ways to reach our goals.

  • Choose simple over complex
    We believe in finding the smartest way to achieve the most high-quality outcome. We take responsibility for considering the costs (in money, time and resources) in comparison to expected benefits. We know that the best idea in the world is just an idea until it is fully implemented – then it can change the world.
  • We say yes to the right challenges, the right way
    We say yes to the right challenges for the right reasons and no to others so that we can make an impact on the things we believe in. We think first and make smart decisions. We are big picture thinkers. We keep the customer and the company as a whole in mind in all decision-making and prioritization, regardless of role.
  • The 5 C’s: Collaboration, Communication, Creativity, Common sense and Colleagues
    We actively take responsibility for collaborating and sharing information as well as seeking it, knowing that that is the way to reach our goals as a big, global company. We dare to think creatively within our roles and together. Common sense and execution matters! We all see it as a part of our job, regardless of role, to consider how an action or decision affects other stakeholders and Eton as a whole. We ensure that everyone in the chain has the conditions, including access to the information they need, to do their job in the best possible way.

Customer-commited

We try to see the world from the customer’s perspective, using every interaction to build a better relationship.

  • The customer is always the most important person in the room
    The customer is always the most important person in any meeting room or workplace present and future customers. We all win by having the end-consumer in mind. Whether we work directly with customers, partners, and end-consumers in our roles or not, we see things from their point of view, and include them in our decision-making.
  • The best sales through the best customer experience with a business mindset
    We create the best customer experience in our wholesale partnerships, digital wholesale partnerships, own retail and own eCommerce through: Offering the best products for the customer (and the customers’ customer). Giving the best service based on their needs. Creating a brand that inspires in the right way in the right touchpoint with profitability, long-term goals and sustainable business practices in mind.
  • We go the extra mile!
    We empower everyone in the Eton organization to go the extra mile and be customer committed in their roles! Be proud to go above and beyond to serve and delight our partners and customers. The energy we put into establishing and maintaining relationships is the very foundation of our success. We challenge each other to prioritize making a difference!

Empowering

We want to empower everyone within our organization to be the best they can be. We trust each other to make decisions, growing both as colleagues and as a company.

  • Eton is here for a reason
    We believe in the power of empowering: in making Eton a positive influence in the world by empowering people to be the best they can be. With that as our goal, using respect and kindness as our guiding stars, we can make a difference through big decisions and everyday encounters and actions.
  • Excel and make a difference in your role
    You are here for a reason! Eton trusts you and your potential to contribute. As leaders and employees, we know that Eton grows with us, and we grow with Eton. As colleagues and company, we go the extra mile to make Eton a great place to work for everyone and create space for people’s potential, empowering each other. The Eton spirit is a can-do spirit: we trust in our capacity through successes and challenges alike. We get it done!
  • Show respect for others
    Kindness is important: We treat others the way we want to be treated, ourselves. Taking action is important: We lead by example as much as through words. Your work is important: this is a team sport. We need everyone’s dedication and contribution just like in soccer, we need our forwards, midfielders, backs, and goalies to play and win together. We take responsibility for fulfilling our roles and obligations, knowing that our work affects others, and trust others to do the same. We pass the ball! Work and life are important: we aim for high quality in both. Fun is important: We create an Eton we, and our customers, enjoy!
  • Transparency matters
    As a company and as Etonians, we dare to share relevant information and knowledge and ask and welcome questions. We give and receive feedback with respect, never on who we are, but on what we do regardless of role or hierarchy. We are one team: we learn from each other and our successes and failures.

Quality-driven

Eton exists to offer high quality products, but it doesn’t end there. We take pride in delivering an elevated experience in every context.

  • Eton exists to offer high-quality products and service to men striving for excellence
    Today, and in hundred years from now, we will take pride in doing high-quality work.
  • High-quality work in every touchpoint
    It starts with, but it doesn’t end with the product: We take pride in creating an experience of high-quality in everything we do, from logistics to marketing, to billing to customer service and maintenance, knowing that we make a difference.
  • A high-quality experience of Eton
    The Eton experience is the sum of its parts. We are proud to create the best possible one in every detail for everyone who interacts with us, from wholesale customers to end-consumers, colleagues, suppliers and partners. We create the Eton experience, together. In all of this, sustainability is a given.

Progressive

We constantly move forward through improving, inventing and challenging the status quo as leaders in our field.

  • Innovation leaders in our field
    Ours is a legacy of innovation. We constantly move forward; innovating, improving, and challenging status quo as leaders in our field. This is a strength that sets us apart.
  • Constant improvement
    Like our founders, we have a progressive mindset: we think outside the box, are creative and driven to find new ways to do things, explore new products, win new customers, and grow as a company in a way that is sustainable for the company, the planet, and the people in it. We dare to fail, and dare to win. As a company, we have a test-mentality: we dare to try new things and explore new possibilities, always with a work-smart mindset sometimes succeeding, sometimes learning in order to succeed another day. In our roles, we do the same: we take on new challenges together as a team, with a progressive mindset and a solution-orientated approach.
  • We have the future in mind
    We move forward to create an Eton that can thrive in a sustainable way today,
    tomorrow and for generations to come.

A Certified Great
Place to Work

We are proud that Eton lives up to the high requirements for what characterizes a good workplace. Eton AB in Sweden and Eton, Inc. are certified a Great Place to Work® and results on our other markets are equally positive. The certification is based on the Great Place to Work Institute’s global standard for what characterizes a good workplace and is proof that Eton employees experience a very high degree of credibility, respect, justice, pride, and camaraderie within the organization.

Key indicators

I’m proud to tell people I work here
93%
When I see what we accomplish, I feel a sense of pride
91%
I can be myself around here
91%
Percentage of employees that agree completely or almost completely (2023 survey)

At Eton, we see this certification as an important milestone towards becoming an even better employer. However, we will not settle with this certification – quite the opposite – we are already considering what next to tick off the to-do-list in making Eton the best workplace in the world.