Products and
Heritage

Eton uses high-quality and carefully selected materials, alongside production techniques that ensure product longevity. The majority of the cotton fibers used in our fabrics are ELS (Extra-Long-Staple) cotton, a tenacious cotton is carefully sourced and makes up only 2–3% of each harvest. The highest quality standards are guaranteed in our production through our long-standing close relationships with our heritage fabric mills in Italy. In Tier 1, we have a close collaboration with our garment factories located in Romania, North Macedonia and Lithuania, in addition we have a small production unit at our headquarters in Gånghester (Sweden) for product development, technique and innovation testing.

Quality assurance involves collaboration with our garment factories. Eton’s quality team reviews and approves details such as how the fabric is stored, handled, cut, and matched, or how every section of a garment is prepared and assembled with the accuracy of 1/3 of a mm. We assure that the right machines and technology is used, we check templates, temperatures and speed in order to assure that the final quality and measurements of the shirt are perfect. Eton’s quality and production department is in continuous contact with the production units, providing support and assistance through local presence.

Not only do we prioritize longevity through design and materials, but also aim to extend the lifespan of our products through expert care instructions. These can be found on our website and B2B platform and covering topics such as washing, stain removal, and ironing.

We are committed to designing all products with longevity in mind. The total impact of each new product, encompassing its production, distribution, selling, marketing, returns, care, and repair is the Footprint Per Use (FPU). Maintaining product longevity and desirability over time results in a lower FPU. In general, Eton products typically have a low FPU, as every garment is used over and over again.